non-sampling errors

non-sampling errors
All the errors that can occur in marketing research other than the sampling error These can include a badly phrased questionnaire, an error made by the interviewer, an error made by the respondent, etc.

Big dictionary of business and management. 2014.

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  • Non-sampling error — In statistics, non sampling error is a catch all term for the deviations from the true value that are not a function of the sample chosen, including various systematic errors and any random errors that are not due to sampling.[1] Non sampling… …   Wikipedia

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  • sampling error — Any difference between the true parameters of a population and a conclusion about these parameters based on a sample of the population. Sampling errors are of two kinds. The first, which is inevitable, arises from the laws of statistics and… …   Big dictionary of business and management

  • error (sampling and non-sampling) — There are many sources of inaccuracy, or error, in a survey. Sampling error consists of bias in sample selection procedures, plus random sampling error. Non response bias can be measured and analysed after interviewing is completed. There is… …   Dictionary of sociology

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  • sampling — A method for collecting information and drawing inferences about a larger population or universe, from the analysis of only part thereof, the sample. Censuses of the population are an expensive way of monitoring social and economic change, and… …   Dictionary of sociology

  • Sampling (signal processing) — Signal sampling representation. The continuous signal is represented with a green color whereas the discrete samples are in blue. In signal processing, sampling is the reduction of a continuous signal to a discrete signal. A common example is the …   Wikipedia

  • Sampling bias — In statistics, sampling bias is when a sample is collected in such a way that some members of the intended population are less likely to be included than others. It results in a biased sample, a non random sample[1] of a population (or non human… …   Wikipedia

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